‘BOUT THAT LIFE-

We’re out here in SoHo at Agenda NY showing Reason Fall 2012, Spring 2013, and a few extra surprises.

If you look closely you’ll catch a little preview of what’s coming from the brand in the next 12 months. You’ll also catch Shiv before we made him change his hat.

Rows and rows of the best in the street, skate, and action sports markets filled the massive two floor spaces.

Word at the show was that the Reason booth was the coolest Agenda (or any show) had seen in years. Our response: YOU SHOULD SEE OUR STORES.

We were fortunate to be right across from the OG homies at Mighty Healthy. Still coming strong with the smartest most well designed hip hop tees in the game.

We were also directly next to Skull Candy. Had to grab a flick of this new Yankees collaboration set to launch this October.

Price was the headlining DJ of the show but Shiv got to show his skills behind the decks as well.

These guys came through as well-