REASON LIVIN’-

All is good on 9th street.

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New displays are out and in full effect. Well kinda shabby. But only because we want it that way.

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Caught Carly hanging out at the store today. Just picked up the new Pinup tee from Spring ‘13.

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We call them the Outpost pants, but the ongoing nickname at the office has become The Magic Pants, because no matter the shape or size of the person who tries them on, they fit perfectly. This is the secret hidden label on the inside of the pockets. These pants are many things, but short on details is not one of them.

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The black pair with red pop color detailing have been the fan favorite this season.

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But I’m partial towards the slightly heaver weight blue on blue combo. Both pairs are available now at Reason NY and will release online next week.

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