STAY HUNGRY-

As a followup to our Barber Striped Beanies produced with our neighbors at The Blind Barber, we are excited to debut the next step in our ongoing set of collaborations with the best and the brightest Helsinki City has to offer in the world of food, nightlife, and entertainment.

Reason Clothing and LES eatery Sons Of Essex are pleased to announce the release of a collaboration tank top just in time for summer. The custom engineered (and incredibly soft) tank top features a lobster sporting the trademark Reason Tophat incorporated with the logos for both brands. The tank is available now exclusively at Sons Of Essex NYC located at 133 Essex Street.

We are thrilled to be involved with Sons Of Essex, Matt Levine, and their Brandsway Hospitality family.

Wanna know a fun fact? This is the first time we’ve ever made a white tank top. I vowed never to do it. And I was wrong, PEOPLE LOVE WHITE TANK TOPS.